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Thursday, March 24, 2011

Trade Fairs Dedicated To Home Decoration & Furniture

In the modern times, there has been a noticeable increase in the purchasing power of the middle class. The affluent section of the middle class has opened up new channels of trade by posing a huge demand in front of the furniture suppliers. To cater to the needs of this section of economy, frequent trade shows dedicated to home decor solutions and furniture have been organized. These fairs are equally attended by the end users and the traders, who get the opportunity to come face to face with each other under one roof. Home decoration and furniture shows provide the perfect opportunity for the industrialists to gauge market trends and understand competitive brands.

Home Decor and furniture trade fairs have carved a niche for themselves in the market. These fairs provide a one stop solution shop for all the market players. The benefits of attending such fairs are immense but there are still some tips which can come handy for the first timers participating in these fairs-

Tips for exhibitors -

Showcase your creativity - Visitors are on the lookout for the newest designs that they haven’t seen before. Hence, the exhibitors should give emphasis to the launch of fresh products with creative and artistic touch. The home decoration and furniture fairs are the perfect place to display the style and elegance in your product.

Generate future leads with big companies - Doing small time business with end users is alright but the real benefit can only be extracted if one gets to impress the major players in the market. Therefore, the focus should always be on generating future leads with bigger companies.

Use an impressive stall - A stall makes the first impression on the visitor. The visual impact is even more important in such fairs because the focus is on design and visual appeal. The stalls should be artistic and novel in their designs.

Tips for visitors -

Identify the products that match your need - Due to the sheer variety and quality on display it sometimes becomes difficult to focus on finding what you actually need. The buyers especially the end users should always make a list of what they need before attending such fairs.

Check the quality of the raw material - The gloss and shine of the designs can sometime mask the actual quality of the product. The visitors should always check the quality of the raw materials used in such products, so that they don’t get cheated out of their pockets.

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Monday, March 21, 2011

MommyPreneurs - Balancing Work & Family

Nowadays most of the women are working. They manage their home as well as work. There is no easy or lucky path to success. One has to go though many challenges.

Strategies that can be implemented to stay on track as a MommyPreneur:
  • Do whatever it takes to blend your family and job.
  • Share your money. I think one should hire a maid or a servant. Hired help can provide justification and save your sanity on days when your life is falling apart and you're questioning what on earth ever possibly made you think you can do a job. Yes - we all have bad days!
  • Don't restrict yourself to the options used by others to manage kids and job. And have no guilt. I will always want that my children to remember that their mum wasn't always right, but she was never afraid and always willing to have a go.
  • Believe in yourself and think laterally. Surround yourself with extended family and friends who believe in you and your working idea, people who are like-minded and excited and willing to be part of your success. And always believe you are special enough for them to want to be involved and gain enjoyment from seeing you do really well.
Yes we are really SUPER WOMENS. Woman is Gods best creation... They too have only 24 hours a day, but the work they do is which no man will ever be able to manage....

Wednesday, February 23, 2011

Wine Fair Germany, a perfect place for all wine lovers

Wine Fair Germany is an International Wine Fair held in Berlin. The 18th edition of the Wine Fair Germany will experience a change as after 8 years, the fair will be moved to a new venue, i.e., Berlin Tempelhof Airport. In the past 8 editions of the fair, the venue witnessed 150,000 visitors with more than 1000 exhibitors, exhibiting around 40,000 different wines. Being one of the best events for the Food and Beverage industry, the fair is organized each year on regular basis. This year the Wine Fair Germany will be hosted from 25 February to 27 February 2011.
Berlin Wine Fair is on the most successful end consumer wine trade fairs of Germany. Visitors can find everything related to Wine like Wine Glass, Wine Racks, Wine Openers, Wine Chiller, Wine Accessories, Wine Stopper, Wine Cases, Wine Gift Box, Wine Corkscrew and lots more. The event is not just confined to the professionals associated with the industry but it is majorly for the all the wine lovers.

The organizer, Wine Fair Alms organizes the event annually with the thought; “Wine must be lived, breathed and also loved”. The event will surely attract a huge number of visitors as the best range of wine will be showcased. Wine tasting will be a feature, which will allow optimum freedom to the visitors to select accordingly. The Wine Fair Germany will provide an on-site trade experience to the professionals related to the wine industry.
Wine Fair Germany provides large exhibition space for the exhibitors to showcase their best quality wines. Renowned celebrities, chefs and experts are expected to attend the event, where they can help the visitors with their queries. Wine Fair Germany is unique fair featuring Champagne, frothy and sparkling wines.

Monday, September 6, 2010

Are You Addicted To Facebook?

The social network website Facebook has become so popular and virtually affecting millions of people across the globe. Facebook was launched in February 2004 and is operated and privately owned by facebook Inc, with more than 500 million active users in August 2010.
It makes users add people as friends and share things by posting updates videos as well as photos.  Additionally users can also join networks organised by workplaces, schools, colleges, political parties and religious groups amongst others.

With the huge number of users across the globe, the social network website is arguably the most patronised among twitter, net log, yahoo, Skype, my space, Bebo, and the list goes on. But what is so unique about facebook to the others?

A Business Manager, Amit Soni from NetApp, India, said “At first when I visited the internet, all I knew was yahoo and gmail to send message and wait for a day or two to get a response. But now facebook is proven reliable even more than mobile phones and people love using it, as I also enjoy hooking on it 24/7”. “You see people have become so hyper active on facebook that all they do is spend hours on facebook chatting and sharing things, so you see facebook is spot on” Amit Soni added.

Most people use facebook for many different reasons to the extent that some have to wake up at dawn or while in the office or in a bus to sign in on facebook. And some people I spoke to told me it has become a part and parcel of their lives, and they feel sick if they go for a day without visiting the website.

Yinkmin, an executive from, India said Facebook is one of the most powerful, man-made tools for building business contacts, to promote & advertise one’s organisation cost effectively and has revolutionized the entire process of marketing.

My views about Facebook are that it has become a vehicle through which I get in touch with my family & friends, I mean I can’t do without facebook; it’s the way I live now”. “I log on every day, it’s affordable and comfortable as I can sit in my room and chat the whole night. It gives me a lot of joy, I just can’t afford to let go of facebook”.

Facebook brings a lot of fun and helps broaden your horizons. It has its controversies and challenges which if not careful can distract your focus thus a lot of caution must be taken, but how long must one hang on to it?

Have all the fun but don’t be addicted to facebook because the addiction is growing at a fast speed and affecting friends and families both positively and negatively. Do not be a victim.

Monday, July 26, 2010

Social Media & Lead Generation Compliment Each Other

Now days, Social Networking has become a cup of tea for everyone. It has taken place on personality traits on every individual. Facebook might be as a girlfriend, Linked in as a boss, Twitter is filled with acquaintances to say 'hi' to all the customers.

Social media is not only social but professional as well. It is a great place to attract new customers.  It is the top emerging channel for lead generation among technology marketing professionals. It helps in creating a brand online and also strengthens the reputation.

Important factors helping in lead generation are:
  •  Drive customer to the company website. It can be easily done through twitter. Good tweets with shortened URL’s always help.
  • Keep updating your website content from time to time as it helps in boosting search engine rankings.
  •  Distribute content as much as possible e.g. facebook, linked in discussion groups etc. There are so many other websites as well which allows you to add your complete company profile.
  • Always monitor conversations about your brand and competitors. You should be aware what your competitors are doing.
  •  Be responsive to customer’s questions and feedback.

ROI Based on Soft Metrics

While hard metrics of conversions (sales, cost-per-sales, and profit) is the way many businesses tend to rate social media ROI, businesses should also consider softer metrics as a means to measure campaign effectiveness by asking the following questions:
  • Are brand-relevant tweets being re-tweeted on Twitter?
  • Are there more fans and brand-friends on Facebook?
  • Is there an up-tick in online conversations about a new product launch or web design improvements?
  • Are site visitors and customers sharing opinions and discussing what they want and need?
Questions such as these may not add up to actual sales and quantifiable profit in the short run, but ROI based on soft metrics can certainly provide insight.

Therefore, companies and brands must clearly define their social media marketing goals, apply measurable metrics, and take a long-view approach. Only in this manner can social media marketing prove itself to be a viable and worthwhile means for attaining business objectives. Social media’s return on investment is best measured over time in the form of customer loyalty, customer relationship management, and with an improved corporate perception in the general marketplace.

Wednesday, February 3, 2010

Growing Importance of a Blog

As an SEO learner, I have a deep interest in many aspects of Social Media Optimization (SMO), and I try recommending to all my friends, colleagues and relatives to own their personal blog.
A blog helps in serving many purposes, it provides the readers with important information regarding your industry, it helps establish your authority in a particular industry, it brings additional visitors to your site, and it helps you develop relevant anchor text links, which are vital for SEO.

Those who are interested in developing a Blog, I recommend using WordPress – of all do-it-yourself Blog services, WordPress seems to be the most SEO friendly and it is fairly straightforward.
Some important things to remember when developing your blog are: stick with relevant posts, write posts that visitors will find interesting, include 3-5 anchor text links (that is, after all, one of the purposes of your blog), and always include tags, which let Blog surfers know what your site is all about.

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Monday, January 11, 2010

Good Quality Content For A Website Is Necessary

As search gets smarter day by day, we are getting nearer to coming full circle to an original goal of Internet search: that content is, indeed, king.

Good quality content
is the most important ingredient for any website, so it is very necessary for the owners of the website to manage the content on regular basis. Nowadays companies are hiring professionals for this work. Earlier the design and visual creativity of pages was given much more importance than the content. But with the coming up of SEO (Search Engine Optimization), content gained it prominence.

There are many factors which are responsible for your websites success. The content writer should be very clear as what all is to be written on a website. Know the target audience first and then generate content. The style, length and structure of the content are the most essential factor that influences the amount of visitors that would view the content. The content should be informative, crisp and to the point. Use of specific keywords makes the content more adaptable by search engines. Frequent upgrading of the content is very necessary to maintain and increase the traffic. It doesn't matter how multimedia rich and flashy your website is, rich content is now a mandatory requirement for the survival of your website.

There is an old Chinese proverb which says: "Words are the keys to the heart". So, nothing is more true on the web today. Good Luck!

Thursday, December 31, 2009

: ) My Journey of 2009 : )

For me this was the year of the social networking. I have been always an active participant of almost all the social platforms. The value of the social aspect of Internet still is well understood by many companies. Social networking websites have reached a special momentum that changed the traditional vision of 'Internet human interaction will make you an antisocial' to the more realistic one 'If you get into social net, your physical social live will increase as well'

Twitter, facebook, linked in and all other platforms have made possible for people to share their life happiness and problems with others. Don’t think in a way that it looses one's privacy. I share what I want to share and that’s the point, the constant daily training myself in the action of sharing knowledge, experiences, ideas, photos, thoughts, everything.

It was also a year full of events and a good opportunity to meet many new people. I express myself through images and what I see every day is the way I find my peace in mind and happiness.

Always do the path instead of following the path that maybe others suggest you to do. Listen to people what they say, learn from the mistakes of others, but at the same time, follow your heart, even if everybody around you tell you that it’s a mistake .... : )

I want to thank to the people that, in a way or in another, are giving me their support, advice, suggestions and constructive critics. Some of my friends and relatives are far away and some just a few kilometers away from my home, but it doesn’t matter, the link is the important thing, so friends always be in touch and have a very Happy New Year.... Cheers !!

Tuesday, December 29, 2009

Significance of Content Writing

Nowadays content writing is becoming very popular and is seriously taken by many web masters. Professional content writers job is to research about the particular subject given, have the complete understanding of the target audience and then produce a crisp and to the point information. The information age has brought the explosion of information and this is due to the growing popularity of Internet. It has brought extensive information on all sorts of subjects and professional fields.

Good content conveys the nature of business and enhance image of an organization over the Internet. The web visitors should find the content relevant and should provide customized solutions to the customers queries and problems. This will help to make your website search engine optimized. The content will also convey about the company’s objectives, vision and mission in an efficient manner. Update the content regularly on the website so as to maintain higher ranking in the web portals.

Check out the original content on the worlds largest trade shows directory BizTradeShows.

Monday, December 7, 2009

MASTI With Family

Skies are grey and the winds are cold. It is a great time to stay inside and spend some time together as a family. There is nothing better than lazing around feeling warm and cozy while the world through your window looks damp and miserable. It is even better when the whole family is lounging around together, isn't it?

I think we are always so busy that there rarely seems to be time that you can spend together as a family. How long is it since you all sat at the meal table together and talked about your day? As the kids get older it is harder to get them together at the same time because their social lives start to interrupt. Now that winter is here why not use it as tool for getting everyone together?

Don't only think in terms of sitting around and talking. I think any time spent together is good because it all adds to the common bond you have as a family. You could have a movie night at home. Sit in the dark with your popcorn just as you would have done in the cinema. Pick a family friendly film and curl up. Another idea is to have a cooking challenge where you team up to create a meal for the family. It is great for getting the kids involved in the cooking. They aren't going to miss the judging either, so it guarantees that you eat together.

Yes, winter can be a long, cold season so warm it up by strengthening your family relationships. In years to come you will hear your children telling their children tales of the things you did together. What a lovely tradition to pass on.

Monday, November 30, 2009

Promote Products/services with Vanity URLs

Are you looking to expand your brand, or have you got a new product or service that you want to promote online. Having your business URL on your marketing materials is a start. However, how about using vanity URLs.

A vanity URL (or vanity domain) is an easy-to-remember URL that is often used to promote a particular product or service.

For example, your company URL may be, and your vanity URL for a product XYZ could be Often, a vanity URL redirects to a page on your site. For example, could redirect to

This accomplishes three things:

* Firstly, you'll send prospects to the most appropriate landing page. Sending customers to your home page and making them search for what thay want could cost you the sale.

* Secondly, because a redirect is not a seperate site, you'll likely avoid additional site hosting fees. It just allows people to type in one URl and then be sent to another. This can be set up by your Internet Service Provider (ISP). You could pay a small hosting fee for the redirect, this shouldn't be too much and will be less than hosting a seperate site.

* Finally, any links that end up pointing to your vanity URL will count towards the link equity of the company site. If these were two sites the link equity for each site would be seperate.
You do not need to use vanity URLs, but they make great low-cost web marketing tools.

Example :

Tuesday, November 17, 2009

Basic facts about “Processed Foods”

Processed Foods have been altered from their natural state for safety reasons and for convenience. The methods used for processing foods include canning, freezing, refrigeration, dehydration and aseptic processing.

We tend to think of processed foods as bad, but it turns out that many processed foods are not unhealthy. For example, milk would be considered a processed food because it is pasteurized to kill bacteria and homogenized to keep fats from separating. While some people prefer to drink raw milk, most of us should consume the "processed" version we find in our grocery stores.

Another healthy example of food processing is frozen vegetables. While fresh may be best, freezing vegetables preserves vitamins and minerals and makes them convenient to cook and eat all year around. Fruit and vegetable juice is also an example of a healthy processed food. In fact, some orange juice is fortified with calcium to make it even more nutritious.

Of course, there are a lot of processed foods that aren't good for you. Many processed foods are made with trans fats, saturated fats, and large amounts of sodium and sugar. These types of foods should be avoided, or at least eaten sparingly.

Processed foods that may not be as healthy as fresh foods include:

* canned foods with lots of sodium
* white breads and pastas made with refined white flour, which are not as healthy as those made with whole grains
* packaged high-calorie snack foods, like chips and cheese snacks
* high-fat convenience foods, like cans of ravioli
* frozen fish sticks and frozen dinners
* packaged cakes and cookies
* boxed meal mixes
* sugary breakfast cereals
* processed meats

Processed meats might be some of the worst of these foods. Eating these meats may increase your risk of colorectal, kidney and stomach cancer. Processed meats include hot dogs, bologna, sausage, ham and other packaged lunch meats.

These processed foods and prepackaged meals are very convenient and popular. If you do shop for these foods, be sure to look for products that are made with whole grains, low in sodium and calories, and free of trans fats. Make sure you pay attention to serving size, too, and balance out the processed foods you eat with a delicious fresh salad and some whole grain bread.

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