Are you looking to expand your brand, or have you got a new product or service that you want to promote online. Having your business URL on your marketing materials is a start. However, how about using vanity URLs.
A vanity URL (or vanity domain) is an easy-to-remember URL that is often used to promote a particular product or service.
For example, your company URL may be www.company.com, and your vanity URL for a product XYZ could be www.xyz.com. Often, a vanity URL redirects to a page on your site. For example, www.xyz.com could redirect to www.compnay.com/xyz.html.
This accomplishes three things:
* Firstly, you'll send prospects to the most appropriate landing page. Sending customers to your home page and making them search for what thay want could cost you the sale.
* Secondly, because a redirect is not a seperate site, you'll likely avoid additional site hosting fees. It just allows people to type in one URl and then be sent to another. This can be set up by your Internet Service Provider (ISP). You could pay a small hosting fee for the redirect, this shouldn't be too much and will be less than hosting a seperate site.
* Finally, any links that end up pointing to your vanity URL will count towards the link equity of the company site. If these were two sites the link equity for each site would be seperate.
You do not need to use vanity URLs, but they make great low-cost web marketing tools.
Example : http://www.facebook.com/jasleen.soni
2 comments:
Hi
My name is Abbie Richardson . I've just visited your website http://www.blogcatalog.com/blog/global-business-expositions and I was wondering if you'd be interested in exchanging links with my website.
I can offer you a HOME PAGE link back from my Business and Recruitment websites, your link will be in my 2 sites exactly here:
http://www.gdfschengxin.com/ (pr1)
http://www.rezmany.com/ (pr2)
If you are interested, please add the following information to your
website and kindly let me know when it's ready. I'll do the same for
you in less than 24 hours , otherwise you can delete my link from
your site.
Title: Your Energy Jobs
URL: http://www.yourenergyjobs.com/
Description: Electrical engineering job vacancies from Ice Recruit.
I hope you have a nice day and thank you for your time.
Best regards;
Lucy Anderson
Web Marketing Consultant
PLEASE NOTE THAT THIS IS NOT A SPAM OR AUTOMATED EMAIL, IT'S ONLY A REQUEST FOR A LINK EXCHANGE. YOUR EMAIL ADDRESS HAS NOT BEEN ADDED TO ANY LISTS, AND YOU WILL NOT BE CONTACTED AGAIN.IF YOU'D LIKE TO MAKE SURE WE DON'T CONTACT YOU AGAIN, PLEASE FILL IN THE FOLLOWING FORM: HTTP://WWW.NOMOREMAILS.COM; OR WRITE AN EMAIL TO
STOP@NOMOREMAILS.COM.PLEASE ACCEPT OUR APOLOGIES FOR CONTACTING YOU.
Hi Lucy,
I am adding both of your links on my blog.
Kindly do the same.
Thanks
Jasleen Soni
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