Search This Blog

Wednesday, October 28, 2009

Social Networking Brings Traffic to Your Website


If your business relies heavily on online presence and traffic, it is essential that your website is well known among your potential clients. Providing online presence and traffic to your site is not as easy as you might think. However, there are ways in achieving prominence online. Getting the top spot in search engine search results page through SEO is just one of them.

Advertising used to be the primary method in getting traffic for your website, but this was before search engine optimization.
Being on top of the search results page is a great way in getting visitors to your site, however, website owners now have an alternative way in getting traffic. Social networking is becoming a focal point in bringing traffic to the company website. Web analytics have shown that this method is just as effective in getting website presence as search engines. Since this is becoming more and more popular, many people are now using it as a form of information source, which is great for a lot of businesses who rely on website traffic to fish in potential clients.

Social networking
has come a long way since it was first conceptualized. It has become more than an interactive tool to meet new people online in an informal environment. It has now become a business tool, an efficient way for businesses to interact with the masses with less effort, money, and time. Though it is important for companies to really connect with social networking users, they are most likely to benefit more from word of mouth. However, this could also work against the company, because even if a few people are offended by business campaigns or press releases, it could also spread like wildfire.

The secret to becoming successful in social networking is to enthusiastically connect to your market. You should always keep interactions open, proficient, and appropriate. Do not spam social networking users with endless links to your website. Sincerity is essential. When you are genuine, users and potential clients will feel this and they will eventually check out your products or services on principal alone.

Though businesses can greatly benefit from social networking, do not mistake these users as dumb, unemployed, or bored individuals. They are highly intelligent and complicated users. Respect should always be present when dealing with social networking users, especially if you want to increase traffic to your company website or blog sites.

Social Networking is one among the most effective method to bring traffic to your site. The more traffic you can get the greater chances you will have of gaining profits.

Tuesday, October 27, 2009

Social Networking & the Event Industry



Good technology adds powerful rewards when used to enhance something that is either already working well or could use a swift kick in the pants to get it moving.

Linked In is a great example of networking at a faster, more qualified pace. Now envision you are staring at a website for an upcoming trade show wondering, “Is this a show I’d like to invest my time and money into?” You notice a Linked In button on the site and upon clicking it, you see whom in your Linked In network is planning to attend.

You search further to discover if you decide to attend, you’ll have a chance to put faces with names for a dozen people you’ve been keeping in touch with but have yet to meet.
What an excellent opportunity to bridge the gap from social networking to REAL networking! This is the type of emerging network that blends several ideas to make the process faster and more successful for everyone involved!

Monday, October 26, 2009

The Power of the Press Release


In the past, savvy PR professionals used press releases to hopefully bring their clients a little media exposure. The process was long and drawn out, with the ultimate goal being, well, media coverage. However, the days of a press release being used solely for a newsworthy announcement are long gone. Why? The Web has changed what a press release can be…

How to Reach New Readers and Improve Your SEO at the Same Time?


Thanks to the Internet, a press release can now be seen by the general public without ever even being touched by a journalist. Sites like Google News and Yahoo News are constantly updating their search results with fresh press releases from sites like PRWeb. So what does that mean to you, the new blogger just looking for a little attention?

Simply put it means you can reach thousands of (potentially) new readers, overnight. When you distribute your release via a place like PRWeb, hundreds of other sites re-publish your release via the PRWeb RSS feed. Not only does this mean more places for new readers to find your content, but it means more backlinks to your site (yes a press release can include links). And don’t forget, if you do it right your release will also appear in Google News, Yahoo News, etc… just to name a few.

Few Basic Rules:

1. Format it correctly.

2. It’s all about the headline. A press release needs to have a good headline and first paragraph if it’s going to create any buzz. Your press release could be the recipe for chicken soup, but if your headline is catchy, people will read it.

3. Keep it short. Remember, you want the people reading your press release to click on a link within the release to visit your site. Don’t put more information in the release than needed. It’s meant to peak their interest and leave them wanting more. Try to shoot for the 250-500 word range.

Sunday, October 25, 2009

Tips for Copy writing Online Content


Personally I feel 'Content is King' when it comes to Search Engine Optimization (SEO) and Internet marketing. Basically content is everything we see on the Internet, but in this context, we stress on the textual content that we put to use on web pages, sales letters, landing pages, blogs, auto-responder messages, etc. in the realm of Online Business and Internet Marketing.

You may not believe that e-commerce, websites and Internet marketing stand on the base of articles and content, but it’s true. It’s the words that makes a product sell well or visitors love visiting a site. So, quality content is very important for businesses, conversions and ROI. Yes, it’s quite natural that most people aren’t gifted with the ability to produce persuasive and rich articles for their own use. Hence, we find the need for online copy writing.

Copy writing articles has now become one of the most popular part-time and full-time professions for many people including students with good knowledge of the Internet marketing industry and language grammar.

As evident from above, online content writing and copy writing isn’t as easy as it seems. There are various factors that should be taken into account while copy writing or ghost-writing articles for online use. A good content writer should be aware of the notable happenings around him, have the passion for knowledge and reading, should keep himself updated with the latest industry trends and research on topics he wants to write about. Added to this, the words and phrases should be chosen very carefully, keeping an eye on the related keyword relevancy and their distribution within the article.

It is very important not to lose focus on the topic one is writing about. The language should be persuasive and crafty if writing a sales copy or landing page, while it should be descriptive and logical in case of ordinary content and articles for general use. Choosing and elaborating the most important points regarding the topic is equally important as choosing the article title in online copy writing. One should research on the topic before starting to write the article, gaining a brief yet clear idea of what he’s writing about. Hurrying or tendency to churn out articles in little time often results in poor content and seriously hurts the reputation of the writer. Just be dedicated while you write and take your time.

Another thing to notice is the word limit. Don’t go too lengthy explaining your points if a shorter article is demanded and vice-versa. Having a bit of knowledge in SEO is an added plus, as the search engines love text and rank web pages based on the quality of the content. It is better to write content in niches you’re familiar with, say you love technology and you may have little luck producing business content. Lastly, an article with correct grammar and lucid writing style packed with relevant information makes quality content. Every copywriter has his own style of writing, but powerful, persuasive and quality content always has a higher value and this is what differentiates casual article writers from professional copywriters of great repute.

Monday, October 12, 2009

Tata to launch Manza on Oct 14


Word on the street is that the new car will also share similar parts and mechanicals as those found on the new Fiat Linea as both Tata and Fiat are looking at furthering their synergies, even in product development. Not much detail can be found on the engines, but the now famous 1.3 litre Fiat engine is bound to be part of the line up.

The pricing of the Tata Manza will be lower than that of the Linea, as the company's have an understanding on price points and do not intend on eating into each other's space, despite having a similar product line up.

The new Tata Manza is bound to be a stunner for the entry level sedan segment, and considering the amount of space the car will offer, combined with its new bold looks, it might just be the car to save up for, especially if you are considering a 3 box car and want to spend minimum rupee for it.

Wednesday, October 7, 2009

HCL unveils 'Mobile Excitement'


HCL Infosystems Ltd one of India’s leading hardware, services and ICT systems Integration Company has unveiled its largest ever marketing strategy in order to reach out to its gen-next consumers.

With the launch of ‘HCL Mobile Excitement (ME)’- the new marketing initiative- HCL released a new logo for the company along with a new television commercial that focuses around Mobility and life-on-the-go.

Unveiling this new re-branding initiative Mr. Ajai Chowdhry, Chairman & CEO, HCL Infosystems Ltd said, “Ever since our inception, we have always understood our customer needs and have been pioneers in fulfilling them. The new HCL ME campaign has been made keeping the requirements of today’s on–the-go customers who are always on the move seeking seamless connection to the virtual world.”

Besides the announcement of the re-branding strategy, HCL also introduced world’s first laptop with in-built ‘One Touch’ service & support - ME Laptops.

The laptop has been incorporated with innovative and exciting features such as SPLIT ME, LOCK ME, Secure ME and Encrypt ME. Apart from this, the new range of laptops also comes with features like face recognition and finger print recognition. The new range of HCL ME Laptops will be available in stores across the country.

With the launch of HCL ME, HCL aims to raise its market share in the laptop segment to 20 per cent from the existing seven per cent in two-three years. Over the next two-three years, the company would spend Rs 40-50 crore around the re-branding exercise.

Tuesday, October 6, 2009

Google launches web browser - Chrome


Google has just launched a new web browser ahead of the Internet Explorer 8 launch. Earlier it was expected that the Google browser would be launched somewhere in the start of 2009, but this early release by Google has come as a surprise for all.

Google Chrome as it is called looks an appealing browser and according to tests by major software giants on the Acid3 and other tests it comes up better than IE and Firefox both.

The Acid3 test rates Chrome at 78 out of 100 ahead of Mozilla Firefox and Internet Explorer 7. Although the browser doesn't meet the lofty standards of the Opera browser that scores as high as 83 on this test routine

Sunday, October 4, 2009

Chevrolet Cruze to be launched in October


Recession may be the biggest news on the year around the world, but as far as Indian automobile market is concerned, there isn't any as far as new launches are concerned. This has been the year of car launches and we have seen some big launches in the past 7 months which includes, the Fiat Linea, Fiat Grande Punto, Hyundai i20, Maruti Ritz, Maruti Estilo and Toyota Fortuner.

Soon to join the launch bandwagon would be GM who have two big launches planned for the year, the all new midsize saloon Chevrolet Cruze and the small car Chevrolet Beat. GM will launch the Chevrolet Cruze in the India in a few weeks time to co-incide with the festive season. The small car Beat will follow soon after the sedan and will provide the much needed sales momentum to GM in the biggest volume segment in India.

GM Chevrolet Cruze was first unveiled at the Paris Motor show in October 2009 and is designed and developed to be sold around the world. In India, the Cruze will take on the tough competition from Honda Civic and Toyota Corolla which have the upper midsize segment almost to their own. The Cruze should cost around Rs 11-14lakh. Internationally, the Cruze comes with 3 engine options starting with the 112 bhp 1.6 Litre 4 cylinder petrol, another 1.8 Litre 140 bhp petrol and the 2.0 Litre turbocharged common rail diesel engine from the Captiva SUV.

Its not yet certain which engines will come to India but the diesel under the hood will give the new Chevvy a distinct advantage against its more established rivals.

Thursday, October 1, 2009

World's most expensive Blackberry made of 18-ct gold, covered in 4,459 diamonds!


The world's most expensive Blackberry is pimped out with 4,459 diamonds and 18 carat yellow gold.
Designer Alexander, which is made of gold and dazzles with shiny rocks, is understood to have taken 350 hours to make.

But that's not all, the device can be personalised with the owner's name and company logo as well as offering a 24-hour concierge service focused on "accessing the inaccessible".

And the glittering Amosu Curva Blackberry handset comes at a staggering 125,000 pounds.
A mystery millionaire in the Middle East has snapped up the first of three limited-edition handsets.

Women & Media