Search This Blog

Monday, July 26, 2010

Social Media & Lead Generation Compliment Each Other

Now days, Social Networking has become a cup of tea for everyone. It has taken place on personality traits on every individual. Facebook might be as a girlfriend, Linked in as a boss, Twitter is filled with acquaintances to say 'hi' to all the customers.

Social media is not only social but professional as well. It is a great place to attract new customers.  It is the top emerging channel for lead generation among technology marketing professionals. It helps in creating a brand online and also strengthens the reputation.

Important factors helping in lead generation are:
  •  Drive customer to the company website. It can be easily done through twitter. Good tweets with shortened URL’s always help.
  • Keep updating your website content from time to time as it helps in boosting search engine rankings.
  •  Distribute content as much as possible e.g. facebook, linked in discussion groups etc. There are so many other websites as well which allows you to add your complete company profile.
  • Always monitor conversations about your brand and competitors. You should be aware what your competitors are doing.
  •  Be responsive to customer’s questions and feedback.


ROI Based on Soft Metrics

While hard metrics of conversions (sales, cost-per-sales, and profit) is the way many businesses tend to rate social media ROI, businesses should also consider softer metrics as a means to measure campaign effectiveness by asking the following questions:
  • Are brand-relevant tweets being re-tweeted on Twitter?
  • Are there more fans and brand-friends on Facebook?
  • Is there an up-tick in online conversations about a new product launch or web design improvements?
  • Are site visitors and customers sharing opinions and discussing what they want and need?
Questions such as these may not add up to actual sales and quantifiable profit in the short run, but ROI based on soft metrics can certainly provide insight.

Therefore, companies and brands must clearly define their social media marketing goals, apply measurable metrics, and take a long-view approach. Only in this manner can social media marketing prove itself to be a viable and worthwhile means for attaining business objectives. Social media’s return on investment is best measured over time in the form of customer loyalty, customer relationship management, and with an improved corporate perception in the general marketplace.

3 comments:

lead generation said...

Lead Generation
Thank's for sharing Important factors helping in lead generation. I hope these will be helpful for my business.Social Media and Lead Generation are complement each other it's very good information for online businessman.Social Networking has become a cup of tea for everyone.Because Social Mediahas taken place on personality traits on every individual.

Global Business Exposition said...

Thanks for appreciating it : )

Unknown said...

ya..social media and lead generation do complement each other..this is the main reason why business are also concentrating on SMO and SMM.
anyways nice share..quite interesting..
Orlando Web Design

Women & Media