Dell Inc unveiled a line of Nickelodeon co-branded personal computer for children, the first in a series of branding deals intended to stimulate its consumer business.
Dell's move is the latest example of PC makers using design and targeting particular demographies to stand apart from rivals such as Hewlett-Packard Co and Acer Inc in an increasingly commoditized industry.
The Dell Inspiron Mini Nickelodeon Edition will come clad in the Viacom Inc channel's trademark "green slime" design, with additional designs based on programs such as "SpongeBob SquarePants" and "iCarly."
The 10-inch Netbook has wireless Internet access, weighs less than 3 pounds and comes loaded with entertainment and educational content. It will also feature a personalized user interface with Nickelodeon-branded desktop wallpaper and icons, and easy access to the channel's online content.
Michael Tatelman, vice president of global consumer sales and marketing for Dell, said “the Nickelodeon netbook is just the start of its co-branding effort as it pushes into areas such as college students and pro sports”.
"The PC, like the smartphone, has become a 21st century symbol of self-expression. People are identified by what they carry, and people identify with what they carry," he said.
The world's No. 2 PC maker did not announce pricing for the netbook, which will be available in October in the United States through Dell's online store, and at Wal-Mart Stores Inc outlets and Walmart.com.
The Nickelodeon PC is based on Dell's Inspiron Mini 10v, which starts at $300.
2 comments:
Interesting article..... good
I specially liked the part where they have mentioned that they will be using designs from "Spongebob Squarepants" in the Dell Inspiron Mini Nickelodeon Edition. I will definitely be anticipating its launch in India when it does and personally think its a great idea!!However "kids" should still be left in their world of creativity and fantasy rather than be pushed into a world of technology at such a fruitful and innocent age!!!!
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