Despite the economic slowdown pinching the IT budgets of corporates, Microsoft India is hopeful that its latest product Windows 7, scheduled to be launched in October, will attract a huge number of small and medium businesses and retail customers. To make the product a success, the company is adopting a new strategy, which entails promoting the product through various channel partners.
The idea is to create excitement among partners and showcasing the upgradation opportunities. To begin with, the company is planning a 16 city partner roadshow in October. Now a days the company is trying to reach out to over 1,800 partners across several cities including Ahmedabad, Cochin, Chandigarh, Coimbatore, Guwahati, Hyderabad and Indore besides the five metros.
During the course of the drive, Microsoft will educate partners, provide demos and highlight the potential opportunities. This company is also working with hardware vendors to make their programs and products compatible with Windows 7. To further enhance its focus on channel network the company plans to increase its channel reach to 500 cities, up from 250 cities now. These channel partners will be paid for installing the system on customer's PCs. Partners who are able to install the software on five PCs of one client will be paid a bonus.
The product is ideal for SMBs and it will help extend their PCs working lives. The system comes with an inbuilt firewall, spyware and other security software.
4 comments:
NICE ARTICLE.........
Spyware and security are good features they have added on to but can anybody tell me more features about it.
nice article..
Its is good article upon IT.... Keep Going
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