Trade shows have a great potential as a sales/marketing tool. It gives opportunity for those people to stay updated with new technology and industry trends. Getting people from different disciplines exposed to new ideas and innovations is key for continued growth and improvement within any organization. It also keeps the businesses current, so that they can better serve their customers. Sometimes new customer relationship can be formed and you find yourselves as competitors. Strategically, trade shows enables individuals to opt for technology and technological advances and then determine how applicable those advances are to their products and services.
Trade shows have been growing in number and attendance for over fifty consecutive years because they work really well. Attendance increases in good times and in bad times, but for different reasons. This marketing technique can open avenues to manufacturers, distributors, licensees, and strategic alliance partners. Trade shows can offer the business a quick read on your targeted market. You can take orders before you build inventory or commit to tooling. You can work the floor to meet and evaluate potential distributors, etc. At a trade show you can test the marketing plans, your complimentary materials, and the basic opinion of your concept. In concept trade shows allows for a more personal presentation of one company's products and concept. Impact to potential clients is expected to be better due to the availability of further explanation of the product and human contact. We can expect that product retention can be higher due to the existence of demo's and live interaction and direct observation of the products use.
1 comment:
Good and interesting article
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