Social Media & Lead Generation Compliment Each Other

Now days, Social Networking has become a cup of tea for everyone. It has taken place on personality traits on every individual. Facebook might be as a girlfriend, Linked in as a boss, Twitter is filled with acquaintances to say 'hi' to all the customers.

Social media is not only social but professional as well. It is a great place to attract new customers.  It is the top emerging channel for lead generation among technology marketing professionals. It helps in creating a brand online and also strengthens the reputation.

Important factors helping in lead generation are:

•  Drive customer to the company website. It can be easily done through twitter. Good tweets with shortened URL’s always help.
• Keep updating your website content from time to time as it helps in boosting search engine rankings.
•  Distribute content as much as possible e.g. facebook, linked in discussion groups etc. There are so many other websites as well which allows you to add your complete company profile.
• Always monitor conversations about your brand and competitors. You should be aware what your competitors are doing.
•  Be responsive to customer’s questions and feedback.

ROI Based on Soft Metrics

While hard metrics of conversions (sales, cost-per-sales, and profit) is the way many businesses tend to rate social media ROI, businesses should also consider softer metrics as a means to measure campaign effectiveness by asking the following questions:

• Are brand-relevant tweets being re-tweeted on Twitter?
• Are there more fans and brand-friends on Facebook?
• Is there an up-tick in online conversations about a new product launch or web design improvements?
• Are site visitors and customers sharing opinions and discussing what they want and need?

Questions such as these may not add up to actual sales and quantifiable profit in the short run, but ROI based on soft metrics can certainly provide insight.

Therefore, companies and brands must clearly define their social media marketing goals, apply measurable metrics, and take a long-view approach. Only in this manner can social media marketing prove itself to be a viable and worthwhile means for attaining business objectives. Social media’s return on investment is best measured over time in the form of customer loyalty, customer relationship management, and with an improved corporate perception in the general marketplace.

Growing Importance of a Blog

As an SEO learner, I have a deep interest in many aspects of Social Media Optimization (SMO), and I try recommending to all my friends, colleagues and relatives to own their personal blog.
A blog helps in serving many purposes, it provides the readers with important information regarding your industry, it helps establish your authority in a particular industry, it brings additional visitors to your site, and it helps you develop relevant anchor text links, which are vital for SEO.

Those who are interested in developing a Blog, I recommend using WordPress – of all do-it-yourself Blog services, WordPress seems to be the most SEO friendly and it is fairly straightforward.
Some important things to remember when developing your blog are: stick with relevant posts, write posts that visitors will find interesting, include 3-5 anchor text links (that is, after all, one of the purposes of your blog), and always include tags, which let Blog surfers know what your site is all about.

To get daily updates related to SEO and blog just follow me on http://twitter.com/jasleensoni

Good Quality Content For A Website Is Necessary

As search gets smarter day by day, we are getting nearer to coming full circle to an original goal of Internet search: that content is, indeed, king.

Good quality content is the most important ingredient for any website, so it is very necessary for the owners of the website to manage the content on regular basis. Nowadays companies are hiring professionals for this work. Earlier the design and visual creativity of pages was given much more importance than the content. But with the coming up of SEO (Search Engine Optimization), content gained it prominence.


There are many factors which are responsible for your websites success. The content writer should be very clear as what all is to be written on a website. Know the target audience first and then generate content. The style, length and structure of the content are the most essential factor that influences the amount of visitors that would view the content. The content should be informative, crisp and to the point. Use of specific keywords makes the content more adaptable by search engines. Frequent upgrading of the content is very necessary to maintain and increase the traffic. It doesn't matter how multimedia rich and flashy your website is, rich content is now a mandatory requirement for the survival of your website.

There is an old Chinese proverb which says: "Words are the keys to the heart". So, nothing is more true on the web today. Good Luck!

: ) My Journey of 2009 : )

For me this was the year of the social networking. I have been always an active participant of almost all the social platforms. The value of the social aspect of Internet still is well understood by many companies. Social networking websites have reached a special momentum that changed the traditional vision of 'Internet human interaction will make you an antisocial' to the more realistic one 'If you get into social net, your physical social live will increase as well'

Twitter, facebook, linked in and all other platforms have made possible for people to share their life happiness and problems with others. Don’t think in a way that it looses one's privacy. I share what I want to share and that’s the point, the constant daily training myself in the action of sharing knowledge, experiences, ideas, photos, thoughts, everything.

It was also a year full of events and a good opportunity to meet many new people. I express myself through images and what I see every day is the way I find my peace in mind and happiness.

Always do the path instead of following the path that maybe others suggest you to do. Listen to people what they say, learn from the mistakes of others, but at the same time, follow your heart, even if everybody around you tell you that it’s a mistake .... : )

I want to thank to the people that, in a way or in another, are giving me their support, advice, suggestions and constructive critics. Some of my friends and relatives are far away and some just a few kilometers away from my home, but it doesn’t matter, the link is the important thing, so friends always be in touch and have a very Happy New Year.... Cheers !!

Significance of Content Writing

Nowadays content writing is becoming very popular and is seriously taken by many web masters. Professional content writers job is to research about the particular subject given, have the complete understanding of the target audience and then produce a crisp and to the point information. The information age has brought the explosion of information and this is due to the growing popularity of Internet. It has brought extensive information on all sorts of subjects and professional fields.

Good content conveys the nature of business and enhance image of an organization over the Internet. The web visitors should find the content relevant and should provide customized solutions to the customers queries and problems. This will help to make your website search engine optimized. The content will also convey about the company’s objectives, vision and mission in an efficient manner. Update the content regularly on the website so as to maintain higher ranking in the web portals.

Check out the original content on the worlds largest trade shows directory BizTradeShows.

MASTI With Family

Skies are grey and the winds are cold. It is a great time to stay inside and spend some time together as a family. There is nothing better than lazing around feeling warm and cozy while the world through your window looks damp and miserable. It is even better when the whole family is lounging around together, isn't it?

I think we are always so busy that there rarely seems to be time that you can spend together as a family. How long is it since you all sat at the meal table together and talked about your day? As the kids get older it is harder to get them together at the same time because their social lives start to interrupt. Now that winter is here why not use it as tool for getting everyone together?

Don't only think in terms of sitting around and talking. I think any time spent together is good because it all adds to the common bond you have as a family. You could have a movie night at home. Sit in the dark with your popcorn just as you would have done in the cinema. Pick a family friendly film and curl up. Another idea is to have a cooking challenge where you team up to create a meal for the family. It is great for getting the kids involved in the cooking. They aren't going to miss the judging either, so it guarantees that you eat together.

Yes, winter can be a long, cold season so warm it up by strengthening your family relationships. In years to come you will hear your children telling their children tales of the things you did together. What a lovely tradition to pass on.

Promote Products/services with Vanity URLs

Are you looking to expand your brand, or have you got a new product or service that you want to promote online. Having your business URL on your marketing materials is a start. However, how about using vanity URLs.

A vanity URL (or vanity domain) is an easy-to-remember URL that is often used to promote a particular product or service.

For example, your company URL may be www.company.com, and your vanity URL for a product XYZ could be www.xyz.com. Often, a vanity URL redirects to a page on your site. For example, www.xyz.com could redirect to www.compnay.com/xyz.html.

This accomplishes three things:

* Firstly, you'll send prospects to the most appropriate landing page. Sending customers to your home page and making them search for what thay want could cost you the sale.

* Secondly, because a redirect is not a seperate site, you'll likely avoid additional site hosting fees. It just allows people to type in one URl and then be sent to another. This can be set up by your Internet Service Provider (ISP). You could pay a small hosting fee for the redirect, this shouldn't be too much and will be less than hosting a seperate site.

* Finally, any links that end up pointing to your vanity URL will count towards the link equity of the company site. If these were two sites the link equity for each site would be seperate.
You do not need to use vanity URLs, but they make great low-cost web marketing tools.

Example : http://www.facebook.com/jasleen.soni

Basic facts about “Processed Foods”

Processed Foods have been altered from their natural state for safety reasons and for convenience. The methods used for processing foods include canning, freezing, refrigeration, dehydration and aseptic processing.

We tend to think of processed foods as bad, but it turns out that many processed foods are not unhealthy. For example, milk would be considered a processed food because it is pasteurized to kill bacteria and homogenized to keep fats from separating. While some people prefer to drink raw milk, most of us should consume the "processed" version we find in our grocery stores.

Another healthy example of food processing is frozen vegetables. While fresh may be best, freezing vegetables preserves vitamins and minerals and makes them convenient to cook and eat all year around. Fruit and vegetable juice is also an example of a healthy processed food. In fact, some orange juice is fortified with calcium to make it even more nutritious.

Of course, there are a lot of processed foods that aren't good for you. Many processed foods are made with trans fats, saturated fats, and large amounts of sodium and sugar. These types of foods should be avoided, or at least eaten sparingly.

Processed foods that may not be as healthy as fresh foods include:

* canned foods with lots of sodium
* white breads and pastas made with refined white flour, which are not as healthy as those made with whole grains
* packaged high-calorie snack foods, like chips and cheese snacks
* high-fat convenience foods, like cans of ravioli
* frozen fish sticks and frozen dinners
* packaged cakes and cookies
* boxed meal mixes
* sugary breakfast cereals
* processed meats

Processed meats might be some of the worst of these foods. Eating these meats may increase your risk of colorectal, kidney and stomach cancer. Processed meats include hot dogs, bologna, sausage, ham and other packaged lunch meats.

These processed foods and prepackaged meals are very convenient and popular. If you do shop for these foods, be sure to look for products that are made with whole grains, low in sodium and calories, and free of trans fats. Make sure you pay attention to serving size, too, and balance out the processed foods you eat with a delicious fresh salad and some whole grain bread.

The Importance of Content Writing in a Website

Everything is changing with time and technology such as style of living, way of communication, education, entertainment etc. In other words as technology gets advanced the expectation of people are increasing and brings a change in tradition of their routine life. People always need some changes as well as information in their fields or increase in general knowledge for themselves.
With this changing time the trend for preparing articles has increased rapidly. People started writing more and more articles in their website either for business or personal use to explore helpful information, personal views and sentiment to the world.

Undoubtedly, content is the most crucial element on a website and thus, the significance of content writing should never be undermined. If you wish to realize your dream of enhancing the ranking of your website on all leading search engines, then, it is extremely important to seek the help of content writers for creating SEO (optimized) content. It is a well known and proven fact that SEO based web content writing makes your website stand apart from the sites that lack on content and are merely creative and visually appealing.

The best content writers are those who hold proficiency in both creative and technical writing. Professionals involved in providing services for content writing in India starts by understanding the core objective and essence of the clients requirements and accordingly work on creating content that serves various goals like attracting the clients, educating the target audience and creating an excellent sales pitch. It is indispensable for a web content writing professional to maintain the impression as the saying goes that first impression is the last impression, and it is equally important here to keep the target reader hooked to the website.

Web content writing service providers should aim to create qualitative and SEO optimized content that not only corresponds sensible with the target customers but also accommodates a perfect blend of keywords for attaining high ranks on the leading search engines like Google, MSN, Yahoo etc. So, while you are planning to build a new website, it is advisable to search for experienced and talented content writers, either freelancers or professionals for cutting edge content writing. It is imperative to develop powerful and well balanced content that will help you to communicate your message across to your target customers.

Blogging Rules ...!!!

Blog years are like dogs years: They don’t correspond to the human lifespan.

I’ve been a legal blogger for almost a year now. Many other blogs have come and gone.
When I sit alone I think “Is blogging a worthwhile business development tool”?

I have two reactions to this topic:

My first reaction is 'Blogging is both very easy and very hard'. On the one hand, blogging is very easy. Pick a platform like blogger.com. On the other hand, blogging is very hard.

To create a successful blog, you must regularly publish interesting new content. 'Regularly' means a few times each week. And 'interesting new content' means generating articles in a simple and easy language so that a layman can understand on its own.

Try to do that for just one month: Write 12 or 15 short articles in a month, and see how you’re holding up. Now imagine being committed to doing that for eternity — or at least until you retire your blog.

If you’re considering blogging, bear in mind the extraordinary effort that is needed to create a site that will attract a large and loyal readership.

Finally my second reaction to whether blogging works is that blogging does, in fact, yield benefits.

Blogging yields many intangible benefits that might not be evident to an outsider. For example, blogging places you at the centre of the universe about which you blog. Complete strangers — your readers — begin to send you ideas, tips, new decisions and the like that keep you remarkably current in your practice area.

Blogging is also fun. If you enjoy writing, it’s a pleasure to create a good post, and it’s fascinating to watch the immediate online reaction to it. People append comments to your post. Other bloggers react to your post. The legal or popular press may pick up your story. These are tangible benefits of blogging.

I host this blog i.e. Global Business Expositions as well as BizTradeShows.

Need of Newsletters In Business

Newsletters are sent for various reasons like to aware customers of the latest happenings inside the company in terms of various product launchings, new business policies and regulations, upcoming events, news about the achievements of the company and its employees and other stuffs that might be deem interesting and helpful to the customers.

Most companies hire the expertise of reputable newsletter printing companies to help them in creating noteworthy newsletters. Newsletter printing companies in a way relieves busy owners of the task of creating eloquently worded newsletters. Nevertheless, there are electronic newsletters that are also being employed nowadays and can be used by some owners. But inspite of this most companies still prefer to have their newsletters created in the old fashioned way i.e in printed form.
Poorly created newsletters would not be good especially in building the company's image because this will show unprofessionalism in the way the business conduct itself.

And so to prevent such from happening always makes sure that you hire the expertise of a reputable newsletter printing company, bear in mind that potential customers may be turn-off if ever they received generic newsletters with caption “TO OUR VALUED CUSTOMERS” and then the newsletters just didn't show that value. A business must be able to show value and quality all throughout its business endeavors.

To check out one of the example of newsletter subscribe yourself to BizTradeShows Newsletter.

Blogging Helps In Succeeding Your Business

Blogs have gained immense popularity through the years owing to the interactive platforms that it provides for both bloggers as well as viewers. The growing popularity of the blogs is primarily due its user-friendliness. The standard formatting and easy navigational features of any blog makes it possible for almost anyone to stay connected and publish their thoughts on the web.

Whatever may be your intention behind blogging, you really need to get yourself equipped with some genuine tips to make your blogging a success. Following are some tips that you may find useful for your blogging purpose:

The two major categories of blogs are:

Your blog should be aimed at some specific goal. Lack of specific identification of the purpose, may lead your blog to its failure. Since the number of blogs is overwhelming only blogs with quality content and meeting the need of the blog’s target audience will stand out among the millions. Your blogs should also be associated with other blogs having similar and matching nature of content.
The free blogging platforms allow the privilege of maintaining more than one blogs. So in order to make your business blogs into success you should not just increase the number of blogs instead you should be focused on keeping control over the number of blogs and frequently update them with relevant content.

The spirit and enthusiasm with which you start a blog should not just end up in the middle. Writing original content every day or at least a few times a week can become near impossible. Therefore you should have some initial editorial plans fixed at the beginning for sourcing content within the organization.

Business blogs even offers you the scope of promoting others sites and products by writing reviews of others’ products and sites in your blog. In this way you can earn some extra bucks. But you need to be aware of the ratio between the general post and the sponsored post, because exceeding the limit or violating the terms by any means can lead you to pay even penalties according to Google norms.

The most commonly used blogging platforms like Wordpress and Blogger.com may provide you the option for free blogging but at the same time only provides you limited freedom. There are chances of your blogs to get banned for irrelevant or explicit content or links as it is dependent on the particular blog administrator.

Check out one of the interesting blog on Trade Shows.