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Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts

Wednesday, July 29, 2009

Creating New Businesses



It has been agreed that growth ultimately means starting new businesses. The challenges are vast, and it's difficult to know how, or even whether, to move forward. New business creation is also known as 'corporate venturing', 'corporate entrepreneurship', 'corporate innovation', or intrapreneuring.

A new venture simply has to prototype its initial concept, get it into the hands of users, assess their reactions, and then repeat the process until it comes up with an acceptable version. So a good experiment begin with clear, explicit objectives. They are designed to produce targeted insights and rapid feedback so that they generate measurable actionable results.

New ventures flourish best in open, exploratory environments, but most large corporations are geared toward mature businesses and efficient, predictable operations. When a company's leaders recognise and support trend setters, encourage diverse perspectives, accept well-reasoned mistakes, and offers resources for exploratory ventures, employees are suitable to embrace entrepreneurship.

New ventures may be necessary for long-term growth, but successes are hard to pull off. Things can go wrong in many ways as starting p of business is not an easy task it's a big risk as lot of resources are used. They can encounter customer failures ( insufficient demand or unwillingness to pay for the product or service, technological failures ( inability to deliver the promised functionality), operational failures ( inability to deliver at the required coat or quality levels), regulatory failures ( institutional barriers to doing what's desired), and competitive failures ( a competitor's entry changes the rues of the game). These sets backs are unavoidable and no one can anticipate them all.

Experimentation is not the only first step in an extended, multistage process of business development. Each stage introduces different sets of questions and challenges. Each stage also demands different talents and perspectives, and new leaders usually have to be brought in as business progress. New businesses are rarely profitable in their early, formative years.

During expansion, measures of market penetration and market share becomes important, as the business becomes established, traditional financial measures can be installed.

New Businesses go through three main stages:

1)Experimentation
2)Expansion
3)Integration

In most cases, the three stages of business creation take years to unfold. Experimentation, in particular, is extremely time-consuming. New concept are difficult to validate, and customers first reactions are not always good predictors of long-term sustainability.

Monday, July 20, 2009

Going Mobile – A Paradigm Shift


Mobile the buzz word of the era!

It has changed the entire communication scenario of the world.
Mobile devices are the most prevalent tools in the hands of a common man all over the world. Mobile is the device of the future, whether it is communication, education, gaming or information. As the devices are gaining strength, there is a simultaneous gain in scope. Today many people are using mobile devices for various needs, whether it's children or adults, rural or urban population. Mobile phones have helped increase productivity. It makes people information and resources accessible and the result is more work done. Financial deals done over mobiles reduce transactions costs and enhance productivity. Mobiles are part of the organized sector already; they can also transform the informal economy substantially.
Mobile is one of the prime areas that experts foresee as the tool in the hand of the common man for social development. Mobile has changed the entire communication scenario of the World. In India, mobile brought the communication revolution so suddenly that nearly 25 crores of Indian Population is now connected! Right from street hawkers to businessmen every one is connected. Lot of young people of our country believes in the new mantra which says ‘Talk More Work More’.
The mobile is to India what the motor car was to America. The mobile phone is a minor tool of empowerment in that it helps people make their own world better. The mobile is the new equity, because it facilitates greater participation in the economy.

Every new generation of technology challenges our world view and paradigms. A paradigm shift occurred when people changed from listening to radio to watching television programs and when people went from using stand-alone personal computers to accessing the Internet. It’s no surprise that mobility is causing yet another paradigm shift.

Indeed, mobile consumer and business applications are flourishing. Mobile and wireless technology is being used in supply-chain management, sale force automation, inventory management, facilities management, point-of-care administration, banking, law enforcement, and scientific data collection applications. There's a difference between “being mobile” and “going wireless.” Mobile computing relates to the ability to interact with the device from anywhere, whereas wireless access defines the communication between computers or devices. Nonetheless, mobile computing and wireless access are extremely complimentary.

One can check the latest developments in mobile technologies through various related trade shows. These trade shows not only provide information latest developments in the industry but also gives an opportunity to visitors to see latest launched electronic products.

Women & Media